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Marketing

EDUCATION CONTINUITY CAMPAIGN - 2021

I led this channel-focused campaign across several months to support the sale of Lenovo's Education Software Portfolio into K12 school districts. In addition to crafting the key messaging, I served as subject matter expert and co-creator of the interactive and social media assets highlighted here: video clips, blog posts, and an interactive software catalogue. The campaign also provided channel partners with a guide and assets for all stages of the software sales cycle.

interactive software catalogue

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blog posts

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video clip samples for social media

Book Creator - Education Continuity
00:26
WeVideo - Education Continuity
00:22
Exploros - Education Continuity
00:15
HYBRID CLASSROOM SOLUTION - 2021

As solution manager, I wrote and co-produced The Modern Classroom video, solicited customer testimonials for a companion video, and served as subject matter expert for the development of all marketing assets like the presentation linked below.

solution video

The Modern Classroom by Lenovo

The Modern Classroom by Lenovo

Play Video

customer presentation

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DISTANCE LEARNING SOLUTION & CAMPAIGN - 2020

As solution manager, I co-wrote and hosted a series of six webinars focused on distance learning near the start of the pandemic. These sessions were accompanied by playbooks that highlighted best practices for using each software product for in a distance learning context. 

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sample software playbooks

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sample webinar recordings

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